Marketing in China

China is very different - and that's also in marketing. Instead of Google, Facebook, Amazon & co. there is WeChat, Baidu and Alibaba. The type of advertising and sales are very different, in terms of content, targeting, and visual. From many digital campaigns played out in China as well as a completed “internship” in China, Pascal reports on the essential differences, pitfalls and experiences. He presents a selection of apps and their possibilities. This lecture is right for you if you can answer YES to the following questions: • What does marketing look like in China - and what may we have in store for us soon? • Should I advertise in China? • How should I go about this? • How does online marketing work in China? • Would I like to learn something completely different and broaden my horizons?

Pascal Volz

MD fischerAppelt, performance

Dr. Pascal Volz is Managing Director Digital Marketing at Germany’s leading agency fischerAppelt. The economist and mathematician has more than 17 years of experience in digital marketing and e-commerce. Previous roles include VP E-Commerce and Online Sales @ Air Berlin, Director Performance Marketing @ HRS and Head of SEO @ Unister. For 7 years he worked in music industry, advertising over 8.500 concerts and shows. He studied at Goethe-University in Frankfurt and graduated from Paris-Dauphine.


fischerAppelt, performance





  • 26-27th May 2021






Matthias Genz

Kaufmännischer Geschäftsführer @ MediaMarktSaturn Deutschland

Max Melching

Director Online Marketing @ Douglas

Nina Geiss

CEO @ TaylorFlynn

Claes Larsson

Head of Enterprise Applications @ flaconi

Julia Rittereiser

CEO @ KORA MIKINO Sustainable Femcare

Dr. Christian Kahl

User Experience Lead @ CyberSolutions

Jan Żaba

Tech Lead @ TIM SA (

Matthäus Michalik

Managing Director @ Claneo



Lucas Business Development Manager
+49 157 7254 7327
Peter Project Manager
+49 302 555 98 75
  • 26-27th May 2021

  • E-commerce Capitals Sp. z o.o. Sp. k.

  • POLAND, Poznan, Jana Matejki 52/4


  • VAT ID 7792439665