Global SEO: Think Global, Act Local

SEO can be tough enough on a local level, but making it work on a global level is when you really can benefit from scaling effects and the full power of SEO as an user acquisition channel. With a case study from one of our clients, I want to show how you can make SEO work on a global scale. Henkel is one of the leading companies within the adhesive industry. With brands such as Pattex, Loctite, Rubson, Unibond, LePage we took on the challenge of moving from a brand-centric way of thinking to a customer-centric approach. Our focus was on upper funnel content, to provide additional information about Henkel’s products and how to use the product portfolio in different scenarios. By doing so, we were able to attract record-high amounts of organic visitors to the Henkel brand websites and become more independent from traditional paid advertising channels.


Peter Hartmann

Global Digital Marketing Manager Henkel


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Henkel

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https://www.linkedin.com/in/petermhartmann

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https://twitter.com/henkel

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  • 26-27th May 2021

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Matthias Genz

Kaufmännischer Geschäftsführer @ MediaMarktSaturn Deutschland

Max Melching

Director Online Marketing @ Douglas

Nina Geiss

CEO @ TaylorFlynn

Claes Larsson

Head of Enterprise Applications @ flaconi

Julia Rittereiser

CEO @ KORA MIKINO Sustainable Femcare

Dr. Christian Kahl

User Experience Lead @ CyberSolutions

Jan Żaba

Tech Lead @ TIM SA (tim.pl)

Matthäus Michalik

Managing Director @ Claneo

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Lucas Business Development Manager
lucas@ecommerceberlin.com
+49 157 7254 7327
Peter Project Manager
peter@ecommerceberlin.com
+49 302 555 98 75
  • 26-27th May 2021

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  • E-commerce Capitals Sp. z o.o. Sp. k.

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  • POLAND, Poznan, Jana Matejki 52/4

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  • VAT ID 7792439665

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